Agenda

shape your digital workplace
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18th-19th November 2019 - ETC Venues St Pauls 200 Aldersgate, London

Agenda By Day

    Breakfast Reception & Exhibition

    8:30am

    Welcome to our bustling exhibition where you can pick up your badge and download the smilelondon app to export the sessions on offer.

    Enjoy the buffet breakfast as you explore the exhibition, drop into the studio, network with old friends and make some new ones 

    Take part in the smilechallenge and you could win prizes – from a hoverboard to a weekend away.

    Welcome & What’s Hot

    9:00am

    Marc Wright & Jenni Field

    Marc Wright, founder of simplycommunicate and Jenni Field, President of CIPR welcome you to this year’s smilelondon and describe what’s hot in the world of internal communications.

    Hear about the guests and the insightful sessions that are coming up; download the app to get the best from the day and network with your peers. And discover how you can win some valuable prizes in the smilechallenge.

    O365, Teams and Yammer

    9:20am

    Murali Sitaram, GM Microsoft Yammer+O365 Groups, Steve Nguyen, Principal Program Manager and Jason Mayans, Group Product Manager, Yammer Team

    Microsoft continue to drive digital transformation through its suite of products under the O365 banner. You are probably among the 85% of organisations who are already in the cloud with Skype, Teams, SharePoint and Yammer.

    Learn from Murali Sitaram, Steve Nguyen and Jason Mayans how Microsoft is the driving the development of personalized intranets and the digital workplace. This session will include fresh news on product developments in Yammer, SharePoint and Stream – Microsoft’s video management system.

    NRMA’S Yammer Experience

    10:00am

    Pete Johns, Digital Employee Experience Manager at NRMA

    A Yammer case study from Pete Johns of Australia’s NRMA, who talks to Jenni Field about how he used an experimental approach to get real business value out of a channel that had fallen into neglect and disrepute. NRMA are the AA of Australia.

    “Like most organisations there were also areas where thinking was siloed and leaders felt detached from the frontline. In short, we had an engagement gap. We needed to nurture a culture of trust and frontline empowerment, where our people always put the customer first. In order to be more collaborative, we first needed to increase the connections between our leaders and employees and encourage communication and sharing.”

    British Airways

    10:20am

    Den Carter, Channel & Contents Lead

    Den Carter tells Marc Wright about the new intranet he has built on the Unily platform. However, he has radical plans to break it all up and create a new single “app of apps” where he can unify BA’s myriad channels and apps into a single, mobile user experience.

    How to Refresh Retail with an Employee App

    10:40am

    Guy Chiswick, Speakap, Louise Walker, Morleys Group

    At a time where analyst reports are awash with figures highlighting the contraction of the retail industry, we were interested to discover how the Morleys Stores Group invested in an employee communications platform, MorSay, to help improve internal communications, innovation and productivity across its sites.

    Hear from Louise Walker, Learning and Development Manager at Morley’s who rolled out MorSay on the approach they took to revolutionising internal communications. Guy Chiswick from Speakap will join Louise Walker on stage, with Lisa Pantelli leading audience questions.

    Coffee and Networking

    11:00am

    The famous smilelondon exhibition

    30 minute break for coffee and a pastry while you browse the exhibitors: providers of technology platforms, experts from Microsoft, employee app providers, agencies and creative services. Visit the leading vendors and suppliers – all the support the modern IC professional requires to thrive in today’s agile workplace. And pick up points to win prizes in the smilechallenge

    Your New Intranet – Out of the Box

    11:30am

    David Fletcher, Beezy and Graham Kenny, Amundi Asset Management

    Learn how Amundi Asset Management as part of the Credit Agricole group have moved from an old school static intranet to a new and improved social, employee driven collaboration product using Beezy, the Intelligent Workplace solution. Graham Kenny, Global Head of Workplace Technology at Amundi Asset Management will explain their journey to Jenni Field about how they harnessed employee collaboration to increase productivity.

    Supporting a Global Transformation: The Imerys Journey

    11:50am

    Imerys is the world leader in mineral-based specialty solutions for industry, with €4.6 billion revenue and 18,000 employees in over 50 countries. Imerys delivers high value-added, functional solutions to a diversified set of industrial sectors, from processing industries to consumer goods. 

    In 2017, Imerys embarked on a digital transformation switching to efficient, collaborative and modern tools. In 2018, the Group launched an overall transformation to become more centralized and market focused. In this context, employees have been through a lot of change and communication was very much needed. It has been a priority to ensure the new organizational set-up was a success by fully engaging teams around the world.

    During this session, Philippa Mclean from Imerys and Laurent Boncenne from LumApps will tell you how a digital collaborative workplace has enabled Imerys to successfully adapt its communications towards its employees.

    Microsoft Ignite – what it means for IC

    12:10pm

    David Bowman of Content & Code

    Dave comes hot foot from Microsoft’s massive Ignite event in Orlando, Florida to give us his views on what the changes in Sharepoint will mean for internal communicators and how it affects the way your intranet will look and perform.

    Introduction to Expert Table Sessions

    12:30pm

    Our popular table sessions are back – giving your the opportunity to get focussed on the subjects that are most important to you and your organisation. You will have the opportunity to visit 3 tables during the day, where our topic experts will guide you through a deeper dive into the subject of your choice.

    Lunch

    1:00pm

    Time for a delicious bento box lunch. Choose your 3 courses and then browse the exhibition, network with friends, and make some new ones.

    2 more Table Sessions

    2:00pm

    Two more table sessions where you can interrogate the experts and explore issues with your peers.

    How to Connect 320k Employees

    2:30pm

    When Meritxell Guinart Mola (Meri for short) arrived at Nestlé two years ago, she was part of the team that had the exciting task of developing and launching their new Workplace platform globally to hundreds of thousands of colleagues. Hear how she used a data-driven approach to make the platform relevant for users around the world, from the executive suite to the factories, from California to Japan..

    The Future of Webinars

    3:00pm

    The online conference call and webinars have become staples of corporate communications. But with the arrival of Microsoft’s Stream and Workplace Live, is there a need for the traditional webinar platforms?

    In this session with LogMeIn’s international product marketing manager Joseph Walsh and smile’s co-host Jenni Field, we explore how these mature platforms are evolving to meet the collaboration needs of the modern enterprise.

    One chance to get it right – launching your new intranet

    3:20pm

    When you switch on your new platform, you have just one chance to get it right. If colleagues are not immediately entranced by the user experience of your new intranet they are not going to come back for more.

    With Tara Overton, Director Internal Communications at Interxion and Jonathan Phillips of simplyconsulting we explore the successful launch of a new intranet – conneXion.

    Will AI take your job?

    3:45pm

    Stephen Waddington and Martyn Perks talk to Jenni Field about the impact of Artificial Intelligence on the world of internal communication. From robots writing company announcements to algorithms that might block your next promotion the world of IC is not immune to the impact of AI.

    Will AI be a force for better communication or the big brother in our brave new world?

    Tea and Networking

    4:00pm

    Last chance to visit the exhibition and win points in the smilechallenge

    30 minute break for tea and a pastry while you browse the exhibitors: providers of technology platforms, Check the leaderboard on the smilelondon app and take the opportunity to pick up those vital points to to put you in the prizes in the smilechallenge.

    Introducing the IDC awards

    4:30pm

    Lisa Pantelli announces the exciting new awards programme: the Internal Digital Communication Awards.

    When IC Goes Wrong

    4:45pm

    From the US, Steve and Cindy Crescenzo take us through the pitfalls of running internal communication programmes. Twenty years of experience and hundreds of training workshops with IC professionals around the world have given this pair a unique insight into the funny side of our industry and what can happen when IC goes wrong. Marc Wright will host audience questions.

    Winners of the smilechallenge

    5:10pm

    Felix Stroud-Allen of CrowdComms announces the winners of the smilechallenge.

    Drinks reception

    5:30pm

    Mix with the other delegates and enjoy our drinks reception to round off the day.

    Master your IC Strategy

    10am – 5pm

    Masterclass with Steve and Cindy Crescenzo

    Do Less and Do It Better! Energize your internal communications by using creative tactics, channels and measurement strategies to help your organization achieve its strategic goals and objectives

    Are you tired of being a private publisher? Do you find yourself writing mostly reactive stories? Do you spend your time putting out fires instead of changing behavior? Do you have too many vehicles with no idea of what’s working and what’s not? Then this workshop is for you!

    The old corporate way of communicating just doesn’t work anymore. Boring, stiff, jargon-filled corporate stories won’t cut it. You’ve got to find a way to grab your audiences’ attention. You’ve got to take the ‘corporate’ out of corporate communication and replace it with ‘creative.’

    Our signature workshop shows you how to tie creative communication efforts to the organizational goals of your organization. Through dozens of case studies and proven measurement, planning and writing tactics, you’ll walk out of this seminar with tools you can put to use right away — no matter the size of your organization or your communication team!

    You’ll leave equipped with the know-how to craft a communication strategy specifically targeted for your organization based on your communication goals and objectives.

    What can you expect…

    Take a deep dive into topics that mean the most to you and gain the insights you need to build and carry out a successful communication plan, including learning how to:

    Outline the strategic goals of the organization, and link them directly to your communications.

    Identify your audience needs

    Define your key messages

    Align your messages and audience with the proper vehicle(s)

    Help you balance the “need to know” content with the “nice to know” content

    Create a content strategy that will allow you to do less…and do it better

    Craft a measurement plan so you have an ongoing understanding of what’s working and what’s not

    Transform those tired, old stories and flip them upside down — so that people actually pay attention to them

    Coach your executives and subject-matter experts so they help you create great content—instead of serving as an obstacle.

    Make the important interesting

    Use the new tools available to communicators — including social media and multimedia channels—to turn one-way content into interactive discussions

    Find and tell the kinds of stories that will cut through the information clutter that is so rampant in your organization

    Integrate your channels to reach, engage, motivate, and inform your various audiences

    Use your vehicles to change the culture in your organization from “We’ve always done it this way,” to “Let’s try something different and see if it works.”

    Identify your audience needs

    Define your key messages

    Align your messages and audience with the proper vehicle(s)

    Help you balance the “need to know” content with the “nice to know” content

    Create a content strategy that will allow you to do less…and do it better

    Craft a measurement plan so you have an ongoing understanding of what’s working and what’s not

    Transform those tired, old stories and flip them upside down — so that people actually pay attention to them

    Coach your executives and subject-matter experts so they help you create great content—instead of serving as an obstacle.

    Make the important interesting

    Use the new tools available to communicators — including social media and multimedia channels—to turn one-way content into interactive discussions

    Find and tell the kinds of stories that will cut through the information clutter that is so rampant in your organization

    Integrate your channels to reach, engage, motivate, and inform your various audiences

    Use your vehicles to change the culture in your organization from “We’ve always done it this way,” to “Let’s try something different and see if it works.”

    Click here to register 

    Contact Marc Wright for the promotional code.

    This course is accredited by CIPR and delegates can claim 10 CPD points towards their qualification for attending.